Dr. Stephen Blake
This is not an isolated incident. In fact, doubt seems to be a normal part of innovative development. How do we explain this reluctance to accept what is new, despite concrete scientific evidence? People have a tendency to reject ideas that challenge their beliefs and this is something to keep in mind when approaching prospects about LifeWave.
Remember that we have more than 40 clinical studies supporting our technology. Not only that, but we also enjoy strong third-party endorsement of our products; Olympic and professional athletes throughout the world use LifeWave; and, Suzanne Somers, one of the foremost health advocates in the United States, believes so strongly in LifeWave that she has signed on as our company ambassador. All this is evidence in the face of skepticism, demonstrating that our products work.
But, ultimately, we have found that skeptics aren’t persuaded by facts such as the above, but rather with emotion and personal experience. It is a normal tendency for people to reject an idea that challenges their beliefs, until they see or experience it as the truth for themselves. So, the best way to approach a skeptic is to have them try the product, without risk, and see that it works. Some of the strongest distributors and proponents of LifeWave started as our biggest skeptics, and ultimately became believers in this very way.
Throughout history, experts have derided the inventions of their innovator contemporaries. Consider this classic example: